April 18, 2013

My Shurka Bazaar Visit - NYC Persian Parade 2013

This past Sunday, April 14th, was the 10th annual Spring Persian Parade in the heart of New York City. The parade took place along Madison Avenue from 39th Street to 26th Street and lasted for several hours. In addition to the parade, there was a bazaar along the Madison Avenue park with many vendors showcasing their products such as hand-made crafts, home furnishings, rugs, jewelry, teas, and Persian food. I, unfortunately, missed the parade in its entirety. My plans changed a few times in the morning before I actually left my home but I finally ended up taking the Long Island Rail Road into the city with my eldest daughter. Having my daughter by my side and being able to share this day honoring the Persian culture with her was precious, to say the least. Although, I missed having my other daughter with me since she was busy studying for her Biology midterm and was not able to attend.

This post consists of various photos detailing my short day among my fellow Iranians in New York City, drinking tea, eating delicious food and meeting friends as I worked my way through the crowd. The weather cooperated and it was a glorious spring day. Since I mainly write about Persian cuisine my post captures only that aspect of my day and only the ones that captured my attention. I don't like posting images of people without their permission. Otherwise, I would have loved to post pictures of people of all ages dancing and singing in the middle of the park. I love how some of us dance to the beat of the music like nobody's watching! I cheer them on by clapping and perhaps doing a little sway on the side.

My first stop was at the table where Najmieh Batmangelij was signing her cookbooks! I asked her for a copy of her vegetarian cookbook and told her how I'm a fan of her work. She graciously signed my copy of the book and I got to take a picture of her. Such a lovely lady! How I would love to one day be in the kitchen with her and cook something together or even just watch her boil some water!

This book is a gift for a lovely family member with a heart of gold and since I haven't had a chance to give it to her yet I've cropped the name out.

                                                                             Photo courtesy of Nini Ordoubadi

Next, I visited the delightful tea den of the lovely Nini Ordoubadi where I got to drink her flavorful Persian Rose tea. Her den, which was surrounded by Persian rugs, beautiful photos, spring flowers and of course an array of all artisanal teas, felt intimate, warm and endearing. I am planning to visit her Tay tea store sometime during the summer when life is less hectic. I also purchased her Persian Rose tea which I made the next day and I love it!

Enjoying a freshly brewed tea at home

Saeed Pourkay the owner of Taste of Persia

 My next stop was the Taste of Persia's ash-e reshteh since I had heard about it for the past couple of years. I thought how wonderful it would be to be able to eat a bowl of hot ash on the sidewalk of Madison Ave. During the years when I worked in the city and had frequented many times, I don't remember ever strolling down on Madison Ave. For me it was just another avenue to cross on the way to work. So, I stayed on the long and slow line for ash reshteh and when we got to the front of the line we were told that they were all out and only had halim left! I bought a large bucket of halim instead and took it home for my husband and to photograph it too!

Halim the next morning at home

Torshi and khiar shoor, cellphone photo courtesy of my daughter

Have a lovely spring!


  1. Thank you Azita for taking us for this sunny walk :)
    Did you like the haleem? Was it similar to that one you are cooking?

  2. Salam,

    Baraye chi in ghadr be dahane moon ab mindazi !!!

    kheyli mamnoon


  3. Wow, sounds like a wonderful day - I can't believe you had a chance to chat with Najmieh Batmangelij - she is amazing! Thanks for sharing your tour with us - even though I am in Vancouver, it felt like I was right in NYC with everyone!

  4. dear azita
    meeting you and najmieh back to back was the highlight of my day !
    thanks so much for dropping by my tea den and chatting .
    i cant wait till you come up and visit me at Tay Home , my teashop upstate in andes, ny .
    the address is on my website ( www.taytea.com) & is located just 3 hours north of nyc.
    please bring both your daughters.
    we're reopening for the season may 30th memorial weekend and are open sat & sundays 10 - 6 pm i hope to see you soon !

    1. Nini jan, it was great meeting you and I'm looking forward to visiting your Tay home this summer! Thank you!

  5. What a lovely post - it brings to us, the readers, the atmosphere that you had the good luck to experience, that day.

    Lucky family member who is going to get the gift of Najmieh Batmanglij's book - from what I've heard, it is supposed to be an excellent book. I am sure it will be much appreciated by the receiver.

    Thank you for the post and photos.

    1. Vaishnavi, thank you so much for your kind words!

  6. NYC is awesome! Wish I were there for the Persian bazaar. Thanks for sharing, Azita!
    I wonder if there are any in LA?

    Hey, PS, I've got a cookbook giveaway on my blog...not that you need any cookbooks, but it might be nice on the coffee table.

  7. Oh, my! I am so jealous! Why can't they do something like this in LA, where it's closer to me??!!

  8. I first fell in love with your blog after searching for a tea cup to compliment my new love for Persian tea. This was months ago and I find myself returning to this post again and again to admire the beautiful etched rose glass. I know it's a long shot, but could you tell me where I might find a set like this? They are absolutely stunning!

    1. I wish I could tell you about them but this was a gift.